Thursday, November 11, 2010

The IAAPA Booth

It's exciting for us to hear from those who attend IAAPA on a regular basis that our booth is always tops on their list for a visit; curious to see what kind of crazy display we unveil next. We didn't realize we were creating this buzz of anticipation. The IAAPA display was simply our moment to entertain ourselves and stretch out creatively. It's rewarding to hear from so many that share a laugh with us!

Occasionally, we bring some characters or set work that we are working on for a client, but in most years the concept, characters, set work and show elements are all brewed, stewed and - in some cases - tattooed product of our imagination.

We start with creative "what if" sessions. Our entire team is present so the attraction has contributions from all walks of LifeFormations; fabrication, art, control department and administrative staff.  We rapid fire ideas smothering a dry erase board with concepts, gags, scenes and characters. We narrow in on one, then zero in on a song that will inspire the characters to dance while delivering the punch line and wa-la! Believe it or not, this formula has even produced a couple of IAAPA exhibit awards.

Whats in store for 2010? Well, you'll have to visit our booth at 863 to find out. Or you can check back here; we'll post a recap and photos.

In the meantime here is a look back at a few exhibits from the past. Enjoy!